Avo Photography is a company based in Johannesburg Gauteng. Our commercially trained photographers, amongst other fields specialize in food photography.
Our food photography ranges from menus, cookbooks, editorial use and packaging. Food photography is fine art perfected with much practice. It is important to treat a food shoot like any other well styled fashion or editorial shoot; the delectable and flavourful food has to jump out of the shot and translate in person. A good photographer can express this accurately, however having a food stylist on hand can prove to be advantageous for the shoot.
Several plates of the same dish are usually prepared, this is done to use the first few dishes for test shots and to create the right studio lighting. Dishes with a lot of vegetables are usually prepared raw; this is to capture the colour, textures and vibrancy of the food.
Doing food photography on location can give the food a sense of place, the photographer can use the natural soft light of the restaurant either by the door or close to a window. Shooting in studio gives you an opportunity to play with different props and eliminate any distractions the photographer may not want in the shot. A good food photograph should tempt the reader to want to order or recreate the meal. Contact our studio to enquire about your requirements, whether in studio or on location, we will customize your food shoot according to your needs.
Whether you need a Food Photographer to help you achieve one amazing holding image for your advertising campaign; or product shots for your entire new range for your catalogue … give Avo a call. One of our Johannesburg photographers will be happy to discuss your ideas and help turn them into solid executable concepts.